Plexifilm, the Brooklyn-based DVD label and distributor of Helvetica, is looking for a few volunteer interns interested in the utterly non-glamourous world of independent film.
If you:
- live in New York City
- eat/sleep/breathe independent film and music
- have a couple days a week to spare
Contact Brian Betancourt: brian [at] plexifilm [dot] com
Categories: Musings
Probably the thing that irks me the most [in car design] is when I see this repetition of the known, because it shows people have comfort zones that are too tight to themselves and they’re really afraid to walk out of those. And then somebody comes up with a new idea, and then everybody follows that because their comfort zone has been expanded. The work that we’ve done in the last ten years has been about expanding those comfort zones.
– Chris Bangle, BMW
Categories: Quotes

One of the strange and beautiful things about living in New York is that eventually you’ll see every type of manufactured object, usually in perfect working order, lying on the sidewalk. Joe the Editor and I were getting lunch last week when we came across a lonely stereo system in the snow, and decided to immortalize it on film before its trip to the landfill. The beer bottles were also a nice touch. For all your years of rocking, Snowy Stereo, we salute you.
Question: What’s the most interesting object you’ve ever found on the sidewalk?
-Gary
Categories: Musings, Production Stills

We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple’s design facilities. I felt like Charlie in Willy Wonka and the Chocolate Factory, except everything was made of shiny aluminum instead of candy. And there were no oompa loompas.
I love this job sometimes.
-Gary
Categories: Production Stills
Teressa Iezzi quotes director Gary Hustwit in Advertising Age about the current brouhaha over design’s role during a recession, in her story “Design Doesn’t Need Correction; Design Will Do the Correcting”.
Gary Hustwit compares notes with Art & Copy director Doug Pray in a telephone conversation recorded for this South by Southwest podcast.
Categories: Press
It’s déjà vu all over again! We’re pleased to announce that Objectified will have its World Premiere at the South by Southwest Film Festival (the same place Helvetica premiered at two years ago), March 13th to 21st. SxSW has established itself as one the best film festivals going, and we’re proud to be part of it again. Director Gary Hustwit and several of the film’s cast members will be on hand for post-screening Q&As and a special panel discussion at the Interactive Festival the day after the film’s premiere. Stay tuned for more info, and we’ll also be announcing special preview screenings in San Francisco, Chicago, New York, and London very soon.
Categories: Film News
As we put the finishing touches on the film, and get the end credits ready, this is your last chance to become an Objectifier and have your name (or your company’s name) listed in the “Thank You” section of the film’s credits.
The Objectifiers is a special group of friends who are helping to make this film possible. Join us now, and you’ll receive loads of gear (T-shirt, limited-edition screenprint, DVDs, etc.) and get invites to exclusive preview screenings with director Gary Hustwit and designers from the film in New York and London this Spring.
You’ll see your name in lights when the credits roll. Not only will you be helping us finish the film, but you’ll literally be part of it, forever. Join us now.
Categories: Film News

It’s Helvetica night in America, the 53-minute TV version of the film airs on PBS tonight (in some cities it’s on this weekend, check your local listings for Independent Lens, the series that it’s part of). So I’ll be curling up on the sofa and watching… Louis Malle’s 1974 documentary Place de la République.
But I am going to watch the introduction to Helvetica, in which I think actor Terrence Howard, who hosts Independent Lens, says something along the lines of, “Hey baby, what’s your font?” Now that’s must-see television, my friends.
Happy viewing!
-Gary
Categories: Helvetica, Musings
This Saturday in New York City, the Philoctetes Center for the Multidisciplinary Study of Imagination (whew) presents Helvetica: Typography and Literacy: a free screening of Helvetica and all-star roundtable discussion. The film will screen at 1pm, followed by a roundtable at 2:30pm with myself, lettering artist Christopher Calderhead, New York Times Magazine Art Director Arem Duplessis, calligrapher Elinor Aishah Holland, and artist Elaine Lustig Cohen, moderated by SVA design god and man-of-a-thousand-design-books Steven Heller.
Four big reasons to go:
1) It’s free (first come, first seated)
2) This roundtable is going to be crazy
3) It might be the only public Helvetica screening I’ll be participating in this year
4) The Philoctetes Center got burned in the Madoff scandal, lost their funding, and could really use your support
Helvetica: Typography and Literacy
Saturday, January 10, 1pm
247 E. 82nd Street, NYC
Hope to see you there,
-Gary
Categories: Design News, Helvetica

Look up at the top of the page. See that link in the nav bar that says Trailer? Click and watch.
There’s a higher-quality Quicktime version available too.
Categories: Film News