0Probably the thing that irks me the most [in car design] is when I see this repetition of the known, because it shows people have comfort zones that are too tight to themselves and they’re really afraid to walk out of those. And then somebody comes up with a new idea, and then everybody follows that because their comfort zone has been expanded. The work that we’ve done in the last ten years has been about expanding those comfort zones.
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0Sustainability isn’t just sort of a glamorous process of using recycled materials to design something that may or may not be the color green. It’s about redesigning every single aspect of a company’s process, from sourcing materials to designing to production to shipping, and then eventually designing a way for those products to be disposed of responsibly. That’s a mammoth task, so it’s no wonder that designers and manufacturers are finding it so difficult.
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0Nowadays the term ‘interaction design’ mainly refers to software or the screen, intangible components. But the way I think about it, designing hardware, things that we can touch, solid objects, is all interaction design. People tend to think of interaction design for mobile phones as talking and pushing buttons, but I think of having the phone in your pocket, or having it in your hands while talking, as interaction design, since it’s a part of the communication. Touching an object without thinking means that your fingers are interacting with something.
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4If the average shelf life of a high-tech object is less than eleven months, why on Earth does anything have to be built to be permanent? It should be all 100% disposable. You know, I think my laptop should be made of cardboard, or my mobile phone could be a piece of cardboard, or it could just be made out of something like sugarcane or bioplastic.
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0Bad design is where the customer thinks it’s their fault that something doesn’t work. So if you can’t make your GPS device work in your car — I mean, there should be a riot because they’re so poorly designed! Instead, the user thinks, ‘Oh, I’m not very smart, I can’t make this GPS thing work.’ People should demand more from the things they own, they need to demand that things work.
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0Since blood, birth, and titles of nobility have lost their ideological force, the task of signifying transcendence has fallen to material signs – to pieces of furniture, objects, jewelry… A myth of power, and a myth of origins: whatever it is a man lacks in invested in the object.
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1I wish people would be more critical of design, and of designers, who are responsible for designing some pretty nasty stuff.
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3I think in many ways design is about looking at a diverse range of problems and solving them. But the designs we make aren’t solving anything; they’re meant to ask questions. There’s a lot that’s unknown about these new technologies, so we’re very interested in using design to explore what we don’t know.
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