Stephanie Zacharek reviews the film for Salon: “The clarity of [Hustwit's] approach, and the unabashed frankness of his curiosity, are just the qualities you want in a documentary filmmaker. Hustwit has clearly asked these designers the kind of straightforward questions that elicit thoughtful, if sometimes complicated, answers.”
Variety’s Ronnie Scheib: “Witty, engaging and exquisitely crafted”.
Entertainment Weekly gives Objectified an A! “You’ll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design.”
Michael Tully reviews the film for Hammer to Nail: “While it has only been two weeks since I’ve seen Objectified, I feel strongly that Hustwit’s companion piece is also going to leave a long-lasting mark on my brain. It’s become a cliche to say it, but in this case, it’s true: Objectified has made me see the world differently, through more widely opened eyes.”
Interviews with Gary in Details, BoingBoing Gadgets, Columbus Alive, and Architects’ Journal.
Gary Hustwit on making films about design: “I’ve found that most designers are incredibly skillful at explaining what they do to a non-designer, probably because they spend so much time justifying their work to clueless clients.” Read the full piece at Frieze.
Categories: Musings, Press
Austin Kleon is a writer and cartoonist who likes to draw in the dark while he’s watching films. Here’s a detail of what he came up with during one of the SxSW screenings of Objectified, you can see the full image here. Thanks Austin!
For the film, Hustwit has interviewed the sometimes starry (Marc Newson, Apple’s Jonathan Ive) but mostly shadowy figures who create the ephemera with which we fill our lives and our shopping bags: designers. “These people have immense power over us,” he says. “But what do we know about what they do? Most people don’t realise the intricacies behind what they consume. Where did that thing come from and where’s it going to go?”
The Times of London and Objectified, and how the economic downturn is affecting design; AJ Schnack’s SXSW review; Alice Rawsthorn on the film and Philippe Starck’s new BBC reality show.
So much going on here in Austin… here’s a quick re-cap:
The World Premiere screening at the Paramount Theater Saturday night was fantastic, with over 1,000 people there. Editor Joe Beshenkovsky, and film stars Tim Brown, Davin Stowell, Dan Formosa, and Rob Walker joined me onstage afterwards, and we got some really insightful questions from the audience, and more at the panel the following day. I lost my iPhone the night of the premiere, which was sort of ironic, and that gave a new spin to the panel discussion about our attachment to manufactured objects. Special thanks to Richie for finding and returning it the following day!
There have been nice things written about the film in Indiewire, Fast Company, and Wired, among others. CNet covered the panel I was part of today that covered digital distribution.
And both of the posters we put up have been stolen.
There’s one more screening of the film here tomorrow! Photos soon!
Categories: Film News, Press
Teressa Iezzi quotes director Gary Hustwit in Advertising Age about the current brouhaha over design’s role during a recession, in her story “Design Doesn’t Need Correction; Design Will Do the Correcting”.
Gary Hustwit compares notes with Art & Copy director Doug Pray in a telephone conversation recorded for this South by Southwest podcast.