The official Objectified poster!

Michael C. Place and his studiomates at Build have come up with an awesome poster design for Objectified, featuring drawings of dozens of objects from designers in the film and more. Our favorite part of the poster is the bottom row of images, which are the objects we used to actually make the film (genius idea, Michael!).

Looks like we’ll have to be patrolling the walls at South by Southwest again this time. 27″ x 39″, metallic silver and black, lithograph. We’ll be adding them to the shop soon.


  1. March 5th, 2009 at 10:45 am

    Jonathan (Weg Eins) says:

    Well… Looks familar!

  2. March 5th, 2009 at 11:09 am

    Justin Mecham says:

    Very cool! Took me a second to notice the “Objectified” text among the objects. Very subtle. Can’t wait to see the film!

  3. March 5th, 2009 at 11:11 am

    Aaron M Gustafson says:


  4. March 5th, 2009 at 11:18 am

    Anatoli Papirovski says:

    Can’t say I’m impressed… I like the idea of using the drawings of objects, but the typography and placement is seriously lacking.

    I’m especially bothered by the cast and crew listing under “Objectified” title, looks like somebody was in a hurry to just get it finished.

    (Especially when I compare this to the two well-executed Helvetica posters.)

  5. March 5th, 2009 at 1:34 pm

    Sukh Dugal says:

    Part of the “Objectifiers” kit?

  6. March 5th, 2009 at 1:39 pm

    Waldemar says:

    What kind of Font is used on poster ?
    Looks like Arial ?

  7. March 5th, 2009 at 3:38 pm

    gary says:

    @ anatoli – i disagree
    @ waldemar – akzidenz grotesk

  8. March 5th, 2009 at 8:39 pm

    Abdullah says:

    You gotta love build™. Gary, Michael & yourself make a awesome client/designer team….

  9. March 5th, 2009 at 8:44 pm

    Abdullah says:

    Just notice how that stuck the title of the movie in with all the objects… (Check Original Poster)!!! for those that don’t see it…

  10. March 6th, 2009 at 1:18 pm

    likai says:

    So COOL!
    It’s an exciting poster, if larger more.
    So that it can be printed or be saw clear.
    Yes! Waiting for the “Objectified” and… a larger poster…

  11. March 6th, 2009 at 2:07 pm

    Neven says:

    That’s just plain beautiful. It’s a poster, it’s a design piece, it’s a game!

  12. March 6th, 2009 at 2:39 pm

    Tom Watson says:


  13. March 8th, 2009 at 6:26 am

    SoHail says:

    Oh I really liked it. I can’t ignore the familiar layout of the official poster of Helvetica Film, I can’t recall is it done by the same designer?

    Congratulations I just can’t wait to watch the actual film.

  14. March 9th, 2009 at 3:52 am

    Joona says:

    Oh! I just get it!
    There is a “objectified” spelled out in the pictograms! Nice touch!

    I can’t wait to see the film… only problem is, that I live in Finland. Will there be some way to see it here? :(

  15. March 9th, 2009 at 10:48 am

    Jeff says:

    I want! Can’t wait to see the film.

  16. March 10th, 2009 at 8:26 am

    gary says:

    folks on a japanese design site are trying to name all the objects:

    how many can you get?

  17. March 11th, 2009 at 4:57 pm

    Luc says:

    Yeah! Plastic! Cheap consumer goods! Buy more shit! Buy a movie about making shit to buy!

  18. March 12th, 2009 at 1:20 am

    PIers says:

    Awesome poster, can’t wait for the movie. I don;t know what Anatloi is talking about I love the setting of type/object.

  19. March 12th, 2009 at 8:51 am

    shoeshineboy says:

    I think it’s cool…but it’s been done. I like it, but I wouldn’t say it’s groundbreaking (see: Helvetica the movie)

  20. March 12th, 2009 at 8:52 am

    gary says:

    @ luc – don’t be so sure… you haven’t seen the film yet….

  21. March 12th, 2009 at 3:23 pm

    Jesse Guerrero says:

    I am physiqued about this film. The trailer is inspiring.

  22. March 13th, 2009 at 12:21 pm

    Joel Smith says:

    I wish I could see this move at SXSW.. I only have an interactive badge, though. I cannot wait to have a chance to see this.

    Good luck! :)

  23. March 13th, 2009 at 10:21 pm

    Tony Beardmore says:

    Is Objectified premiering at SXSW? If so when and where is it showing?

  24. March 15th, 2009 at 10:42 pm

    anna says:

    this looks similar and i couldn’t help but wonder…

  25. March 16th, 2009 at 4:02 pm

    gary says:

    uhm… wonder what?

  26. March 17th, 2009 at 3:06 pm

    Lauren says:

    geez… debbie downers…..

    the poster is rad and awesomely reminiscent of the 1970s swiss modernist format …good job on the illustrations whoever did them over at Build.

    Gary is an great dude who directed an interesting/engaging movie about… a typeface…who does that? Gary does. And he’s doing it again.

    And Luc? These ‘cheap consumer goods’ are legendary and revolutionary items in the industrial design field; not to mention the world. The stories about how these benchmarks came to be and the designers that got them there are epic.

    just go see the movie. it will be good.

  27. March 17th, 2009 at 8:01 pm

    Fubiz says:

    Beautiful idea.

  28. March 25th, 2009 at 4:28 pm

    Con says:

    I’ve ordered the poster and can’t wait for the movie. On DVD I suspect as it will be quite a feat for it to be screened in little old Luxembourg. BTW, when can we expect the posters to start shipping? :) Thanks.

  29. August 11th, 2009 at 11:25 am

    Objectified: A Documentary Film by Gary Hustwit says:

    [...] Michael C. Place and the folks at Build were designing the Objectified film poster, the choice for the final design came down to two versions: one had a metallic silver background [...]

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