Objectified DVD Pre-order!!!

The DVD of Objectified is now available for pre-order! The DVD includes the film plus an hour of bonus interview footage, and a booklet with liner notes by director Gary Hustwit. The DVD is all-region (0) NTSC, with English subtitles. Pre-order from our site you’ll save $5 and receive early shipping (a week before the official September 29 release date) and a free Objectified tote bag designed by Build. These bags will only be available with a limited number of early pre-orders, so get yours now. You’ll receive one bag per DVD ordered.

For the UK and Europe, order here.
For North America and the rest of the world, order here.
For the educational version of the DVD, order here.

A limited-edition version of the DVD will be announced August 10. Objectified will also be available as a digital download through iTunes on September 29, for USA, Canada, Australia, New Zealand, and United Kingdom users. Other digital outlets will be announced soon.

Update: the DVD release date has been changed to October 13. Pre-orders will still receive early shipping, one week before the new release date.


  1. July 29th, 2009 at 3:13 pm

    Derry Quinn says:

    I have a few questions, if that’s okay.

    1. Orders from the Greedbag store in Europe will definitely get the Tote bag if one were to pre-order there, right? It’s not a US-only thing?

    2. If I wait until the limited edition DVD is announced and pre-order it, do I get the Tote bag with that?

    3. Will there be a blu-ray version, and if so, will it go on sale for pre-order before the DVD ships and if so, does the bag come with a pre-order of that?

    I know I seem really cheap, but that bag looks amazing, and I want to buy the Limited edition, or blu-ray if there is one, but in doing so I don’t want to miss out on getting such a cool bag. :-)

  2. July 29th, 2009 at 3:35 pm

    gary says:


    1. Yes, UK/EU pre-orders get the tote bag.

    2. Yes, we’ll be including the tote with the special edition.

    3. No blu-ray version… too many hurdles/expenses to produce them, and not enough demand. We will be doing HD downloads though, through iTunes and others.


  3. July 29th, 2009 at 4:17 pm

    Adam B says:


    How many people would you need to make Blu-ray worth publishing? I’m a sucker for 1080P :)


  4. July 29th, 2009 at 4:20 pm

    gary says:

    3,000 or 4,000 at least…

  5. July 29th, 2009 at 7:13 pm

    Taso g. says:

    Count me in for potential blu-ray! Two down, 2,998/3,998 to go…

  6. July 29th, 2009 at 8:06 pm

    Jon says:

    Yippee!! Looking forward to hearing more about the limited edition version.

    One inquiry: Will the digital downloads be including the bonus interview footage as well? Or will that be reserved for the hardcopies only?

  7. July 30th, 2009 at 12:26 am

    Dustin says:

    Very sad to see there’s no Blu-Ray release. Would definitely be an instant buy for me.

  8. July 30th, 2009 at 3:41 am

    Dan says:

    I was about to pre-order when I saw the DVD was NTSC.
    No PAL version?
    Well done with the roadshow, I’ll be keeping my eyes peeled for the Australia leg of your trip.

  9. July 30th, 2009 at 4:26 am

    Vincent says:

    Blu-Ray edition ?????
    Please :)

  10. July 30th, 2009 at 8:25 am

    Derry Quinn says:

    Thanks for the response Gary, will be ordering on August 10 :)

  11. July 30th, 2009 at 9:58 am

    gary says:

    @dustin, @vincent – Sorry, not going to happen. It’s too expensive for small film producers to do a commercial blu-ray release. The blu-ray consortium charges a ton of fees for the blu-ray manufacturing rights. And we learned from the Helvetica blu-ray that there just isn’t a big enough demand for independent documentaries on blu-ray.

    @dan – most DVD players in europe and australia are dual format PAL/NTSC now. your player should be able to play this dvd, we’ve sold thousands of other NTSC dvds down under with no issues.


  12. July 30th, 2009 at 10:01 am

    gary says:

    @ all you blu-rayers, let me look into this a little more. we might be able to do a limited run of burned blu-rays with the HD version of the film (probably just the movie, no frills). i’ll get back to you…

  13. July 30th, 2009 at 10:44 am

    Hadi says:

    I just made a big fuss now, sitting in the office and started a company wide panic! Objectified is OUT! The single most important tool I’ll be using to start building awareness about product design in Jordan…
    Thank You for all your awesome work :)

    Question for you Gary:

    I live in Jordan, part of the rest of the world!
    Will the tote bag shipped with my order?

  14. July 30th, 2009 at 11:10 am

    gary says:

    thanks hadi, and yes the tote bags are included with ALL pre-orders, anywhere in the world!

  15. July 30th, 2009 at 11:41 am

    Mark says:

    What will the special edition consist of and what will it cost?
    Just asking so I can make an informed choice now.

  16. July 30th, 2009 at 12:19 pm

    mech says:

    Count me in for blu-ray release also. This film is too important to view in SD version. It must be appreciated in HD…

  17. July 30th, 2009 at 12:25 pm

    gary says:

    @ Mark – full details on the special edition won’t be released until august 10. but helvetica special editions were in the $75 to $125 range.

  18. July 30th, 2009 at 12:42 pm

    oo says:

    Yes, I’d also be interested in a Blu-Ray edition… cheers!

  19. July 30th, 2009 at 1:55 pm

    Sean Gerety says:

    Any chance on a combo Helvetica + Objectified deal?

  20. July 30th, 2009 at 2:08 pm

    Michael says:

    Looking forward to this release!

    Will the tote be included on the educational/institutional pre-order as well? It looks so cool….

  21. July 30th, 2009 at 6:45 pm

    Bill says:

    I want Blu-Ray, too!

    I bought the limited edition version of Helvetica, and love it a lot, but was disappointed when the Blu-Ray came out not too long afterward.

    This time I want to make SURE there’s no Blu-Ray before pulling the trigger on the SD version. :(

  22. July 30th, 2009 at 10:24 pm

    Jaime says:

    Yeah same question as Sean, I’ve been waiting for Objectified to be released so I can get Helvetica too and spend on one shipment.. any chance on a deal if we buy both?

  23. July 30th, 2009 at 11:57 pm

    William Couch says:

    Also interested in a Blu-ray release!

  24. July 31st, 2009 at 1:57 pm

    Ebb and Flow » Like Stuff? says:

    [...] by stuff while learning about stuff by ordering stuff and getting more stuff if you do. If you order Objectified early they throw in a tote bag designed by Build. Now, it is a really nice bag, but [...]

  25. August 1st, 2009 at 2:50 am

    andré felipe says:

    9 days left :)

  26. August 2nd, 2009 at 11:46 am

    Sal says:

    I’d also like to get a Blu-Ray copy.

    In any event, will it be available on iTunes the same day as the DVD release?


  27. August 3rd, 2009 at 2:00 am

    mech says:

    Interested in combo Helvetical + Objectified Blu-ray release…

  28. August 3rd, 2009 at 6:33 am

    Michael S. says:

    I would pay extra for the Blu-ray version if available.
    I don’t buy DVDs any more – only Blu-Ray (or streaming content).

  29. August 4th, 2009 at 12:13 pm

    Brandon says:

    Blu-Ray please! I only buy things I want to have around for a long time and while this is definitely one of those items, I would never buy it on DVD.

    Please send me a note if a bluray edition ever comes out.

  30. August 4th, 2009 at 7:07 pm

    brian says:

    another vote for Blu-ray.

  31. August 5th, 2009 at 12:06 am

    Col says:

    +1 for the helvetica and objectified combo!!!

  32. August 5th, 2009 at 3:54 am

    Chance Johnson says:

    Yes! Any kind of Blu-ray copy would be MOST welcomed! My 2008 new years resolution was to never buy another DVD. “Frills” would be cool Gary, but I could live without them for a sharpie signed Blu-Ray burn copy of the film :)

    Please add me on any kind of shortlist you may have if this is done and I’ll gladly buy a copy!

  33. August 6th, 2009 at 3:01 pm

    jen says:

    another vote for blu-ray!

  34. August 6th, 2009 at 3:57 pm

    Greg says:


  35. August 7th, 2009 at 3:27 pm

    Kevin Winkler says:

    Quit buying dvds as well.
    Count me in on the Bluray!!!
    And bonus features would be nice as well.
    (Surely Mr. Ives can hook you up with a mac equipped with a Bluray burner.
    FCP can now burn BR.)

  36. August 10th, 2009 at 2:10 pm

    roman says:

    A limited, burned Blu-Ray version would be great!
    HD-Downloads from iTunes use too high compression. An HD-Film on iTunes looks like a better DVD.
    Please make a burned Blu-Ray version possible! That would be great!

  37. August 11th, 2009 at 12:54 pm

    nhan says:

    signed bluray burn and i’m there

  38. August 11th, 2009 at 2:08 pm

    Bruce says:

    Any news on the limited-edition DVD pre-order?

  39. August 11th, 2009 at 2:21 pm

    gary says:

    We’ll be making the announcement later this week. We’re trying to make a blu-ray disc an option, like there will hopefully be two different flavors of the special edition. Stay tuned…

  40. August 13th, 2009 at 2:54 pm

    Chance Johnson says:

    Sweet! Voice of the people moves the hands of giants.

  41. August 16th, 2009 at 4:19 pm

    Zachary Hansen says:

    I would gladly pay a premium for a Blu-Ray edition. I probably won’t buy the film if it only comes out on DVD.

  42. August 18th, 2009 at 1:21 am

    Ahmet Burak Veyisoglu says:

    Hi Gary!

    How do you do? We met in the Future of Global Product Design Forum in Barcelona.

    I would like to ask you a couple of questions…

    1. Should I choose “rest of the world” to order objectified, helvetica etc. to Turkiye?

    2. Do you know how long it takes to ship the products to Turkiye?

    Hope to see you again…

  43. August 18th, 2009 at 4:08 am

    Yuki says:

    i agree with Helvetica+Objectified on Blue-Ray :)

  44. August 18th, 2009 at 8:36 am

    gary says:

    @Ahmet -Hi! Either way is fine, you can order from the UK site: http://plexi.greedbag.com/buy/objectified/

    Or from the US site. Which ever one is cheaper shipping to Turkey? No idea on the ship times but I’m guessing the UK site would be quicker. Cheers!

  45. August 25th, 2009 at 4:18 pm

    westcoastmatt says:

    Hi Gary,

    Caught one of the screenings in Vancouver! I was not the guy who asked about which chair you would be though… ;)

    I’m wondering if you can tell us what the prices will be on the iTunes store(s)?

    Trying to decide on DVD preorder vs waiting for the digital download

    Thank you

  46. August 25th, 2009 at 4:51 pm

    Marsha says:

    Hi Gary: I saw Objectified in NYC the day you spoke after the screening and enjoyed it all very much (although I fear that sounds a little bland and doesn’t begin to convey my enthusiasm for your work). I’ve also enjoyed your tweets and just orderd the Objectified DVD. One comment: if the tote bags were available separately, I’d buy a bunch of them for birthday gifts, Christmas gifts, whatever gifts, just for the fun of spreading them around. Just a thought… and keep up the great work! (Guess I should be thinking about getting a blu-ray player …)

  47. August 25th, 2009 at 5:16 pm

    gary says:

    @marsha – Thanks! And we wanted the bags to be exclusive, just for the folks who pre-order the DVD. So after September 29, the bags are done (unless we run out of the them before that).

    @westcoastmatt – We try to keep the iTunes prices low, considering it’s just the film with no extras, etc. So the iTunes pricing for the US will be $9.99 (as opposed to $14.99, which is the price for most new releases) for the standard def, and $12.99 for the HD download.

  48. August 29th, 2009 at 4:34 pm

    Jack S. Yi says:

    Can you talk about specifics of the special features (ie. additional interview footage) in the DVD release?

  49. August 31st, 2009 at 1:24 pm

    gary says:

    Will have a list added to the site soon, but it’s extra interview footage from pretty much everyone in the film.

  50. September 8th, 2009 at 4:28 pm

    Iulian says:

    Hi Gary,

    I would most certainly buy the BluRay version of Objectified, so one more vote from me.

    I’ve noticed the DVD is out of stock for UK & Europe. Congratulations on that :) Should we, the Europeans, wait for the stock to replenish, or is the US store our last chance?

  51. September 8th, 2009 at 8:21 pm

    gary says:

    Lulian, the Blu-ray is being released, pre-order it now: http://plexi.greedbag.com/

    The standard DVD pre-order for UK and Europe will be back up shortly, check back tomorrow. Thanks!

  52. September 9th, 2009 at 4:58 am

    gridula says:

    Looking forward to this…El Ten Eleven will for me be always associated with Helvetica…I wonder who it will be with Objectified?

  53. September 10th, 2009 at 1:06 pm

    gary says:

    Heh heh… it’ll still be El Ten Eleven. They’ve got four songs in the film, and guitarist Kristian Dunn did a bunch of original score pieces for Objectified as well.

  54. September 14th, 2009 at 2:16 am

    Chance Johnson says:


    Did my Bluray pre-order just now! Thanks Gary! Can’t wait to see it! lol still would have been nice to have a “bootleg” looking, Gary Hustwit signed copy on a burnt BD-R tho. :D

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