Good news, New York-based procrastinators: Objectified has been held over another week at the IFC Center, which means you’ve got until Thursday, June 4th to catch it on the big screen. That’s it. Really. Get tickets now.
Designer Franco Clivio shows me his new book, “Hidden Forms”
Greetings from Zurich, where it was 80 degrees and sunny yesterday, and it actually hailed today! Despite the wild weather fluctuations, we had a wonderful screening last night at the Museum für Gestaltung, which is part of the Zürcher Hochschule der Künste. Great crowd, lots of students, and an after-drinks hosted by Helvetica film star and design publisher Lars Müller. Special thanks to Lars and Simone Wildhaber at the museum for all their help setting up the event.
This afternoon I visited the studio of designer Franco Clivio, who just released a book called Hidden Forms through Lars Müller’s publishing company. Franco’s an Ulm School alumnus and veteran product designer for Siemens and others. He also designed the Pico pens for Lamy. The book reveals the hidden qualities of simple, utilitarian objects, via Franco’s massive collection of anonymously-designed stuff. Highly recommended.
Franco also introduced me to his studio neighbor, Nik Schwabe. I’m not sure how to describe Nik… Franco just called him “crazy”. Suffice to say that he’s an 83-year-old Swiss artist working in visual phenomena: light effects, mirrors, visual projections, puzzles. While I was there, he performed on a Chladni Plate, a 17th Century sound device/scientific instrument that demonstrates how sound vibrations affect materials.
Here’s a short video clip of Nik bowing the Chladni Plate. Notice the sand grains on the plate rearranging into patterns from the different sound frequencies. I shot this on my little Leica still camera, so apologies for the picture/sound quality. At the end of the clip, Nik hits a frequency so high that I had to back away in pain… my ears are still ringing. An amazing afternoon!
So I just did the math, and so far on this tour I’ve done 37 events in 20 cities… so only 30 more cities to go! (Can’t believe I’m not even halfway through with this…) Onwards to London and a few nights at the Barbican Centre.
Due to popular demand (!) Objectified’s New York theater run at the IFC Center Theaters has been extended another week, through Tuesday, May 26th. New Yorkers, don’t miss the chance to see the film on the big screen on IFC Center’s gorgeous high-definition projection system. Get tickets!
Stephanie Zacharek reviews the film for Salon: “The clarity of [Hustwit's] approach, and the unabashed frankness of his curiosity, are just the qualities you want in a documentary filmmaker. Hustwit has clearly asked these designers the kind of straightforward questions that elicit thoughtful, if sometimes complicated, answers.”
Variety’s Ronnie Scheib: “Witty, engaging and exquisitely crafted”.
Entertainment Weekly gives Objectified an A! “You’ll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design.”
Michael Tully reviews the film for Hammer to Nail: “While it has only been two weeks since I’ve seen Objectified, I feel strongly that Hustwit’s companion piece is also going to leave a long-lasting mark on my brain. It’s become a cliche to say it, but in this case, it’s true: Objectified has made me see the world differently, through more widely opened eyes.”
We’re looking for a few design-obsessed friends to help spread the word about the film in New York this week, around town and at the ICFF this weekend. There will be perks. If you’re up for helping, please email info[at]objectifiedfilm[dot]com for details.
Objectified’s opening weekend ticket sales at the IFC Center theaters in New York made it the top grossing independent film in the country on a per-screen average. Thanks to everyone who came out over the weekend! Screenings at the IFC Center continue this week, with designers from the film appearing at this Friday and Saturday’s 8:20pm showings. Get tickets.
In the past week we’ve had events in Toronto, Vancouver, Cleveland, the New York City weekend events, and two great screenings last night in Philadelphia. They’ve all gone really well, will post some pictures soon.
Join director Gary Hustwit and designer Dan Formosa from Smart Design for preview screenings and post-film Q&A’s tonight in Philly. Presented in conjunction with the Westphal College at Drexel University, AIGA Philadelphia, and IDSA Philadelphia.
The 6:30pm screening is SOLD OUT, but tickets are still available at the door for the 9pm show. General public $20. Students, AIGA/IDSA members $15.
Monday, May 11
Philadelphia Special Screening
The Westphal College at Drexel University
Philadelphia PA, USA