March 2009 Archive
For the film, Hustwit has interviewed the sometimes starry (Marc Newson, Apple’s Jonathan Ive) but mostly shadowy figures who create the ephemera with which we fill our lives and our shopping bags: designers. “These people have immense power over us,” he says. “But what do we know about what they do? Most people don’t realise the intricacies behind what they consume. Where did that thing come from and where’s it going to go?”
The Times of London and Objectified, and how the economic downturn is affecting design; AJ Schnack’s SXSW review; Alice Rawsthorn on the film and Philippe Starck’s new BBC reality show.
Categories: Press
Hot off the presses, it’s the official Objectified “one-sheet” poster, designed by Build and featuring dozens of objects by designers from the film and others. It even won an award already, for excellence in poster design at SxSW! Metallic silver and black, 27″ x 39″, lithograph, $20. Get one.
Categories: Film News, Merchandise
Bonjour Montreal! Join director Gary Hustwit for two special screenings and post-film Q&A’s.
Friday, June 12
Montreal, Quebec, Canada
Cinéma du Parc
3575 Park Ave, Montreal
7pm and 9:30pm
Q&A with Gary Hustwit after both screenings
Tickets are very limited, and are on sale now.
Categories: Film News

The historic Paramount Theater in Austin, Texas.

Pre-show. We’re not sure why the man in the zebra vest is not wearing pants.

The lovely Alissa Walker in line for the premiere

Waiting to be Objectified: the crowd at the Paramount

Gary Hustwit, Joe Beshenkovsky, Rob Walker, Tim Brown, Davin Stowell, and Dan Formosa at the World Premiere Q&A
Categories: Film News
Director Gary Hustwit is now on Twitter, posting updates from the Objectified screening tour and other randomness. Follow him.
Categories: Musings
So much going on here in Austin… here’s a quick re-cap:
The World Premiere screening at the Paramount Theater Saturday night was fantastic, with over 1,000 people there. Editor Joe Beshenkovsky, and film stars Tim Brown, Davin Stowell, Dan Formosa, and Rob Walker joined me onstage afterwards, and we got some really insightful questions from the audience, and more at the panel the following day. I lost my iPhone the night of the premiere, which was sort of ironic, and that gave a new spin to the panel discussion about our attachment to manufactured objects. Special thanks to Richie for finding and returning it the following day!
There have been nice things written about the film in Indiewire, Fast Company, and Wired, among others. CNet covered the panel I was part of today that covered digital distribution.
And both of the posters we put up have been stolen.
There’s one more screening of the film here tomorrow! Photos soon!
Cheers,
Gary
Categories: Film News, Press

Eighteen months of work from over 100 people in ten countries finally comes to fruition today, with the film’s World Premiere this afternoon at the Paramount Theater here in Austin. There are so many people who’ve helped make this project possible, from the designers in the film and their staffs, to the all the people who helped make the film or have done technical work on it. My deep thanks to you all, and I hope you enjoy the final product.
And a note to SxSW Interactive attendees: your badge gets you into this afternoon’s World Premiere! This screening of Objectified is a joint Film/IA event. Just get there early…
If you can’t make it to Texas this weekend, PBS will be interviewing me live from SxSW at 3:30pm CST Monday, March 16. (Update: due to some technical issue, the interview wasn’t streamed live, but will be posted on the PBS site in the next day or two.)
Cheers,
-Gary
Categories: Film News
Tickets are now available for two special screenings of Objectified at the Walker Art Center in Minneapolis. Director Gary Hustwit and cast member Andrew Blauvelt (who happens to be the Design Director of the Walker) will be in attendance for post-film Q&A’s. April 30th, 7pm & 9pm. Get tickets now.
Categories: Film News
Michael C. Place and his studiomates at Build have come up with an awesome poster design for Objectified, featuring drawings of dozens of objects from designers in the film and more. Our favorite part of the poster is the bottom row of images, which are the objects we used to actually make the film (genius idea, Michael!).
Looks like we’ll have to be patrolling the walls at South by Southwest again this time. 27″ x 39″, metallic silver and black, lithograph. We’ll be adding them to the shop soon.

Categories: Film News